KIDS & MOMS BRAND Q

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Annual online study (May / June)
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Nationally representative samples of children ages 6-14 and mothers of children in this age group.
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Using brand logos in color, ratings of familiarity, appeal (Q Scores), usage experience and imagery
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Custom versions of Kids and Moms Brand Q conducted at any time in the U.S.
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International studies on custom basis in more than 40 countries