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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.

click here.to see an example of a profile report


To request a quote for a data purchase or inquire about our database for brand affinity/equity, please take a moment to review the basics of our approach.

  • Our Kids and Moms Brand Q database began in Summer 2016 and is designed to help our clients:
    • Make informed decisions about the “health” of a brand’s current appeal to kids 6-11, kids 12-14 and moms of these age groups
    • To determine how brand opinion and image stack up for kids versus moms – do they agree?
    • Examine various possibilities for joint venture opportunities
  • Our unique approach uses color brand logos to elicit consumer:
    • familiarity and experience
    • current overall opinion
    • brand imagery (e.g. it’s really cool, know what my friends and I like, it’s fun, I used to like it more, etc.)
    • strength of the emotional connection vis-à-vis competitors and category norms.strength of cross-over appeal between brands
  • Thorough verbal reviews and a management summary of the key findings are included with the service provided.
  • A variety of categories are covered in each update providing valuable consumer equity norms for
    • Apparel/footwear
    • Beverages
    • o Broadcast, cable and streaming video networks
    • Broadcast, cable and streaming video programs
    • Retail stores
    • Places of interest/recreation
    • Social networks/websites
    • Search engines
    • Food products
    • Cookies/crackers/dry snacks
    • Confections
    • Food retailers
    • Toys/games
    • Electronics/video/gaming
    • Publications
    • And many more
  • Updates for 40+ brands take place every June among male and female consumers 6-11 and 12-14 with a wide variety of household demographics (income, occupation, race, Hispanic ethnicity, region, etc.).

In our QScores databases
  Performer Q for living personalities
  Character Q for characters and licensed properties
  Sports Q for all types of sports personalities and sports
  Dead Q for deceased personalities
  Brand Attachment Q for consumer equity among adult 18+
  Kids and Moms Brand Q to see if their perceptions agree
  Hispanic Performer Q for personality appeal among U.S. Hisponic consumers
  TVQ/Cable Q for viewer loyalty and commitment to programs and networks
Q Scores in the media, blogs and beyond
The Value of Celebrity Endorsements
Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers
New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
Q Scores Insights
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.

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Q Scores Marketing Evaluations, Inc.
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Manhasset, NY 11030
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