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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.
To request a quote or inquire about our Q Scores services, please take a moment to
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There are occasions when our schedule of syndicated studies might not match your timetable, or we may not have recent (or any) data to match your specific needs. Fortunately, we offer a variety of custom research options for each of our syndicated studies.

Custom Studies - Abbreviated versions of our syndicated studies can be launched with the addition of proprietary questions to enhance the total value of the results. National or regional samples are selected from our consumer panel using your specified demographic requirements. These custom studies utilize the “norms” from the syndicated studies.

Additional Samples - Basic samples can be supplemented to either increase the sample size for existing demographic segments or to include key segments related to client’s objectives.

Tracking Studies - Syndicated studies can be supplemented with interim studies to track the growth or decline in appeal of a personality, program, character, brand, etc.

Concept Studies - By mail or online, we have developed approaches for evaluating concepts for consumer markets, including products/brands and restaurants.

Please refer to our specific Q Scores databases for more information on custom research.

In our QScores databases
  Performer Q for living personalities
  Character Q for characters and licensed properties
  Sports Q for all types of sports personalities and sports
  Dead Q for deceased personalities
  Brand Attachment Q for consumer equity among adult 18+
  Kids and Moms Brand Q to see if their perceptions agree
  Hispanic Performer Q for personality appeal among U.S. Hisponic consumers
  TVQ/Cable Q for viewer loyalty and commitment to programs and networks
Q Scores in the media, blogs and beyond
The Value of Celebrity Endorsements
Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers
New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
Q Scores Insights
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.

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Q Scores Marketing Evaluations, Inc.
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Manhasset, NY 11030
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