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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.
To request a quote for a data purchase or inquire about our database for characters and licensed properties, please take a moment to review the basics of our approach. To see an example of a demographic profile report, click here. To see an example of a target consumer ranking report, click here.

Our Brand Attachment Q database contains over 5,000 brands targeted to male and female adults 18+ with about two decades of available trends. Our unique approach uses brand logos to elicit consumer familiarity and experience, current overall opinion, brand imagery and commitment to ongoing brand usage. These key metrics help our clients to investigate the strength of the emotional bonds consumers have with their brands vis-à-vis competitors and category norms.

Studies are fielded every six months in May and November among nationally representative samples of male and female adults 18+ providing demographic profile reports and key consumer target rankings. These reports enable our clients to make informed decisions about the “health” of a brand’s consumer appeal and/or examine various possibilities for joint venture opportunities.

A variety of diagnostics are summarized for each client with respect to potential areas of weakening or growth in areas such as “leader in their field”, “moving up in their field”, “trustworthiness”, “good value”, “advertising awareness”, “high quality”, “commitment to future use”, etc.

In addition to a robust set of data and verbal review, each client receives a written Management Summary of the key findings as part of the service provided.

In our QScores databases
  Performer Q for living personalities
  Character Q for characters and licensed properties
  Sports Q for all types of sports personalities and sports
  Dead Q for deceased personalities
  Brand Attachment Q for consumer equity among adult 18+
  Kids and Moms Brand Q to see if their perceptions agree
  Hispanic Performer Q for personality appeal among U.S. Hisponic consumers
  TVQ/Cable Q for viewer loyalty and commitment to programs and networks
Q Scores in the media, blogs and beyond
The Value of Celebrity Endorsements
Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers
New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
Q Scores Insights
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.

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Q Scores Marketing Evaluations, Inc.
1129 Northern Blvd., Suite 404
Manhasset, NY 11030
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