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The experience and expertise of our top level staff is included with every data purchase to help analyze and interpret the data relative to our clients' specific needs
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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands

Character Q
Over 600 characters and licensed properties are measured in our Character Q study covering TV, comics, movies, food products, media, video games, toys, entertainment venues / activities and other categories.
Performer Q
Follow celebrity appeal trends with updates of 1800+ personalities every six months across a variety of key demographic segments-determine how publicized career and personal events may be affecting their marketability
Kids and Moms Study
With over 175 brands evaluated by youngsters of all ages, our All-Brand Ranking report offers insights into choosing the "right" promotional partners for age group targeting.
Brand Attachment Q
Pinpoint the emotional connection consumers have with 175 diverse brands. Include your brand(s) in our upcoming study.
Sports Q
Track the marketing appeal of 600+ active and retired athletes, coaches, managers as well as broadcasters/Commentators among all sports fans or fans of a specific sports. Fan appeal trends are also available for 40 sports and activities in each study.
Hispanic Performer Q
Over 400 Hispanic personalities demographically profiled among U.S. Hispanic consumers across all levels of acculturation.
Dead Q
Trend the recognition and appeal of deceased celebrities to determine their "value" today.
TV Q / Cable Q
The only ongoing, syndicated service to measure the "emotional connection viewers have with prime time, early morning news, late night and syndicated broadcast series as well as with cable programs in all day parts.
Q Scores Insights
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.

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Q Scores Marketing Evaluations, Inc.
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Manhasset, NY 11030

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