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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.
 
To request a quote for a data purchase or inquire about our database for characters and licensed properties, please take a moment to review the basics of our approach. To see an example of a demographic profile report, click here. To see an example of a target consumer ranking report, click here.
 
 

Our unique Hispanic Performer Q database contains over 400 Latino celebrities profiled for awareness and appeal across key demographic segments as well as by all levels of acculturation (Spanish-dominant, English-dominant and bi-lingual households), by country of origin and by place of birth.

A variety of categories provide valuable consumer engagement norms for movie actors and actresses, telenovela stars, chefs, prime time TV stars, newscasters, consumer reporters, program hosts, musical performers, comedians, reality personalities, models, fashion designers, sports personalities and many more.

Our demographic profile reports and key target consumer rankings enable clients to make informed decisions about the demographic appeal of a specific personality as well as to examine possible alternatives for spokespersons, casting decisions, etc.

Hispanic Performer Q updates take place every November, with each wave evaluating over 400 Hispanic personalities among nationally representative samples of teens (13-17) and adults (18+)

Data is available among general population demographics, social media users (Twitter, Facebook, and YouTube), TV network viewers and users of other media.

In our QScores databases
  Performer Q for living personalities
  Character Q for characters and licensed properties
  Sports Q for all types of sports personalities and sports
  Dead Q for deceased personalities
  Brand Attachment Q for consumer equity among adult 18+
  Kids and Moms Brand Q to see if their perceptions agree
  Hispanic Performer Q for personality appeal among U.S. Hisponic consumers
  TVQ/Cable Q for viewer loyalty and commitment to programs and networks
 
Q Scores in the media, blogs and beyond
 
The Value of Celebrity Endorsements
Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers
New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
 
 
Q Scores Insights
 
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.


 
 
 
 
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Q Scores Marketing Evaluations, Inc.
1129 Northern Blvd., Suite 404
Manhasset, NY 11030
 
 
1-516-365-7979
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