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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.
 

click here.to see an example of a demographic profile report

click here. to see an example of a target consumer ranking report

 
 

To request a quote for a data purchase or inquire about our characters and licensed properties database, please take a moment to review the basics of our approach.

  • Our unique Q Scores database contains over 15,000 characters and licensed properties with decades of available trend data which help our clients to:
    • make informed decisions about demographic appeal
    • examine alternatives for joint venture opportunities, licensing, marketing, advertising, etc.
  • A variety of categories provide valuable consumer engagement norms for:
    • TV properties,
    • comics,
    • movies,
    • web sites,
    • home video entertainment,
    • food and service brands,
    • computer/video games and systems,
    • toys/games/gifts/dolls,
    • entertainment venues
    • andmany other categories.
  • Updates for 600+ characters and licensed properties take place every April and October among nationally representative samples of:
    • kids 6-11,
    • teens 12-17
    • adults 18+
    • mothers children 2-5, 6-11 and 12-17
    • purchasers of video games,
    • purchasers of home entertainment videos (animated, family, pre-school)
    • Social media users (Twitter, Facebook, YouTube, Instagram, Snapchat, etc.)
    • TV network viewers
    • streaming video viewers (Netflix, Amazon, Hulu)
    • movie goers

In our Q Scores databases
  Performer Q for living personalities
  Cartoon Q for characters and licensed properties
  Sports Q for all types of sports personalities and sports
  Dead Q for deceased personalities
  Brand Attachment Q for consumer equity among adult 18+
  Kids and Moms Brand Q to see if their perceptions agree
  Hispanic Performer Q for personality appeal among U.S. Hispanic consumers
  TVQ/Cable Q for viewer loyalty and commitment to programs and networks
 
Q Scores in the media, blogs and beyond
 
The Value of Celebrity Endorsements
Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers
New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
 
 
Q Scores Insights
 
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.


 September 2016
 
 
 
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Q Scores Marketing Evaluations, Inc.
1129 Northern Blvd., Suite 404
Manhasset, NY 11030
 
 
 
1-516-365-7979
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