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The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.

click here.to see an example of a demographic profile report

click here. to see an example of a target consumer ranking report


To request a quote for a data purchase or inquire about our database for brand affinity/equity, please take a moment to review the basics of our approach.

  • Our Brand Attachment Q database contains over 5,000 brands with about two decades of available trend data which help our clients to
    • Make informed decisions about the “health” of a brand’s current appeal
    • Examine various possibilities for joint venture opportunities
  • Our unique approach uses color brand logos to elicit consumer:
    • familiarity and experience
    • current overall opinion
    • brand imagery (e.g. leader in the field, trustworthiness, high quality, moving up in their field, good value, etc.)
    • commitment to ongoing usage
    • strength of the emotional connection vis-à-vis competitors and category norms
  • Thorough verbal reviews and a management summary of the key findings are included with the service provided.
  • A variety of categories provide valuable consumer equity norms for:
    • Alcoholic beverages
    • Fast food restaurants
    • Food products
    • Confections
    • Cookies/cakes/dry snacks
    • Retail/mail order/online
    • Insurance/financial
    • Personal care
    • Fashion/apparel/footwear
    • Automotive
    • Non-alcoholic beverages/sodas/soft drinks
    • Home décor/improvement
    • Electronics/computers/mobile phones
    • Social networks/websites
    • Search engines/operating systems
    • Entertainment/games/recreation
    • Publications
  • Updates for 50+ brands take place every October and May among male and female consumers 18+ with a wide variety of household demographics (income, occupation, race, Hispanic ethnicity, region, etc.).

In our Q Scores databases
  Performer Q for living personalities
  Cartoon Q for characters and licensed properties
  Sports Q for all types of sports personalities and sports
  Dead Q for deceased personalities
  Brand Attachment Q for consumer equity among adult 18+
  Kids and Moms Brand Q to see if their perceptions agree
  Hispanic Performer Q for personality appeal among U.S. Hispanic consumers
  TVQ/Cable Q for viewer loyalty and commitment to programs and networks
Q Scores in the media, blogs and beyond
The Value of Celebrity Endorsements
Hispanic Performer Q: Celebrity Appeal among U.S. Latino Consumers
New 'Dead Q Study' Now Available - Assessing The Value Of Deceased Celebrities
Q Scores Insights
Our various Q Scores services provide a robust and high quality resource for helping our clients find the most compatible personalities to serve as influencers, ambassadors and advocates for their brands.  

In order to maintain the industry’s most comprehensive coverage of available media and entertainment platforms, we have increased our efforts for tracking personalities in the growing categories of streaming video (Netflix, Amazon, hulu, etc.) and social media (YouTube, Vine, etc.). Current consumer awareness and appeal is profiled across a variety of demographic segments (age, gender, race, ethnicity, region, income, etc.) as well as among network viewers and social media users.

Our custom designed Spokesperson Evaluation studies is an additional and more in-depth approach for finding the personality with the “right fit” for a brand based on consumer appeal, image, believability and appropriateness.  

For more details, click on any of the following services: Performer Q, Sports Q, Hispanic Q, Dead Q, Spokesperson Evaluations.

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Q Scores Marketing Evaluations, Inc.
1129 Northern Blvd., Suite 404
Manhasset, NY 11030
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