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Character Q
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Over 600 characters and licensed properties are measured in our Character Q study
covering TV, comics, movies, food products, media, video games, toys, entertainment
venues / activities and other categories.
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Performer Q
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Follow celebrity appeal trends with updates of 1800+ personalities every six months
across a variety of key demographic segments-determine how publicized career and
personal events may be affecting their marketability
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Kids and Moms Study
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With over 175 brands evaluated by youngsters of all ages, our All-Brand Ranking
report offers insights into choosing the "right" promotional partners
for age group targeting.
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Brand Attachment Q
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Pinpoint the emotional connection consumers have with 175 diverse brands. Include
your brand(s) in our upcoming study.
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Sports Q
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Track the marketing appeal of 600+ active and retired athletes, coaches, managers
as well as broadcasters/Commentators among all sports fans or fans of a specific
sports. Fan appeal trends are also available for 40 sports and activities in each
study.
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Hispanic Performer Q
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Over 400 Hispanic personalities demographically profiled among U.S. Hispanic consumers
across all levels of acculturation.
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Dead Q
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Trend the recognition and appeal of deceased celebrities to determine their "value"
today.
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TV Q / Cable Q
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The only ongoing, syndicated service to measure the "emotional connection viewers
have with prime time, early morning news, late night and syndicated broadcast series
as well as with cable programs in all day parts.
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